Last Generation
I was listening to a marketing presentation the other day and was struck by a demographic breakdown of America. It had us sorted into Seniors (born before 1946) Boomers (46-64) Generation X (65-81) Generation Y (82-99) and Generation Z (2000 - present). For one thing, this means that I have 4 of the 5 generations under my roof. I'm a boomer, my wife is a Gen X, my oldest is a Y and my youngest two are Z's. Okay, that's fine. But what I want to know is where do we go after Z? Is the next generation going to be the messianic sounding Generation A? Or does no one expect there will be a next generation? There's something very dark and pessimistic about this. Especially if you've seen the film Children of Men.
Do marketers know something we don't? Should we just spend all our money now? Do I still have to lay off the trans fats?
Do marketers know something we don't? Should we just spend all our money now? Do I still have to lay off the trans fats?
posted by Tom Bodett at 7:56 AM
2 Comments:
Why is it our generation has two whole words to describe it, but the following generations have only a letter? Is there a fear that they won't be able to understand a two syllable word? Perhaps future generations will be identified by a symbol - how about :) ?
1958
spend all your money on transfats. They will survive the apocalypse intact and be a vital source of calories for generation DoOver
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