Wednesday, March 18, 2009

You Been Pwned. Woot. Woot.

Awhile back we did a Motel 6 radio spot having some fun with the online gaming culture.  In it I use the term "pwned", pronounced "powned", meaning "owned", or decisively defeated.   I'd never heard the word before or since until yesterday.   Ken Nichols, the co-creator and producer/director of wrote to me very excited about this so I sent him the spot, which you can hear on his website.    I gather this is really funny for some gamers, and probably excruciating for others.   It would be like when your dad started saying "far out" and "mellow" in the early Seventies.   As soon as that happened we knew those words were dead to us.   Sorry, gamers.  You just got pwned


Anonymous Anonymous said...

Sorry Tom. Close, but no cigar.

The term pwned is still actually pronounced, "owned". The P in the spelling came to be born via the frequent misspellings of people trying to say 'Owned' after claiming victory over a particularly satisfying kill or watching someone else get their keister handed to them.

Fast and bad typing skills led to "pwned" which later became a memme, an internet slang of sorts.

Newbies (or, noobs) came after 'pwned' was already an established part of the lingo and then started, naievely, pronouncing the word like it was spelled. I've noticed this trend be more prevalent in gamers or people that are 17 and under as well as people that use those '17 and under' kids as their only source of gaming info.

In the end, although you were wrong in your pronounciation of the word, you did exactly as you said you would. You used it exactly like my dad would if he just saw the word.


11:20 AM  
Blogger Ryan said...

LOL l2p noob!

Ahem, I mean, here's some moer about the slang term "Pwned" which has been around since the 1980s.

11:28 AM  
Blogger Shoemaker said...

It might be just as funny and just as much to the point that people are getting so defensive about the proper use of the "word".

Nice work on the ad, Tom.

12:16 PM  

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